5 Best Ways to Announce Real Estate Events
Mark Newman
Nov 11, 2025
Why This Matters
As a real estate agent, you know that events like open houses, property showings, or broker tours can make or break a listing. Getting people through the door means more chances to connect, show off the home, and close deals. But in a busy market, just putting up a sign isn't enough. You need ways to reach the right people at the right time.
This playbook is your step-by-step guide to announcing real estate events. We'll cover five top methods: targeted email marketing, social media promotion, direct mail campaigns, online listings with SEO focus, and agent-to-agent networking via co-op hubs. Each section breaks down how to do it, with tips, examples, and real numbers from the industry to back it up.
Why These 5 Strategies?
Because they mix digital and traditional approaches that work well together. For instance, emails can hit specific groups, while social media spreads the word fast. Direct mail adds a personal touch, SEO brings in online searchers, and networking with other agents opens doors to co-ops and referrals. In 2025, with more people shopping for homes online but still valuing face-to-face meets, these tactics help you stand out.
Direct & Personal
Email and direct mail create one-on-one connections with your audience
Viral & Visual
Social media amplifies your reach with engaging, shareable content
Always-On Discovery
SEO works 24/7 to bring searchers to your events
Network Effects
Agent partnerships multiply your promotional power
Targeted Email Marketing - Reach the Right Agents and Buyers Directly
Email is one of the easiest ways to announce real estate events because it goes straight to someone's inbox. It's personal, trackable, and can target people based on location or interest. Avoid weekends when inboxes are full.
Design Effective Content
Use real estate listing promotion email templates as a base. Include: Eye-catching header with the event name and date. High-quality photos or a virtual tour link. Key details: Address, time, parking info. Why attend: 'See this updated kitchen in person!' Call to action: Button to RSVP or directions.
Personalize Your Approach
Add the recipient's name or mention their zip code for local feel. Tools like Mailchimp make this easy and free for small lists. Personalized emails can increase click rates by up to 14%.
Track and Follow Up
After sending, check opens, clicks, and RSVPs. If someone opens but doesn't click, send a follow-up. This can boost attendance by 15-20%.
Social Media Promotion - Spread the Word Fast and Engage Your Community
Social media is great for open house marketing because it's free, visual, and reaches thousands quickly. Platforms like Facebook, Instagram, and LinkedIn let you show off events in fun ways, building buzz.
Pick Your Platforms
Focus on where your audience is. For real estate, Facebook is used by 87% of agents for events. Instagram is visual, perfect for property pics (62% usage). LinkedIn for professional networking with brokers.
Create Engaging Content
For marketing strategies, make posts that stand out. Use photos, videos, or stories. Example: Instagram Reel: Short video tour of the home with text overlay: 'Open House This Weekend - Don't Miss Out!'
Time Your Posts
Post 3-7 days before the event. Best times: Weekdays 9am-12pm. Stories disappear in 24 hours, so use for reminders.
Boost Visibility
Use hashtags like #OpenHouse, #RealEstateEvent, or local ones like #YourCityHomes. Tag local businesses or influencers for more reach.
Direct Mail Campaigns - The Tangible Touch That Stands Out
Direct mail might seem old-school, but it's effective for real estate listing promotion. People keep physical mail longer, and it feels personal.
Define Your Audience
Target neighborhoods or buyer lists. For open houses, mail to 500-1000 homes in nearby zips.
Design Your Mailer
Go for postcards or flyers. Include event details, photos, and a map. Example: Front: Stunning home photo with 'Open House Invite.' Back: Date, time, RSVP info.
Make It Actionable
Add QR codes linking to a virtual tour or RSVP page. Personalize with names if possible.
Online Listings and SEO - Get Found by Searchers Looking for Events
SEO helps your event show up in searches like "open house near me." It's passive but powerful for long-term visibility.
Optimize Your Listing
Post on sites like Zillow, Realtor.com, or your website. Use keywords: 'promote real estate event,' 'open house marketing.'
Use Google Tools
Claim your Google Business Profile. Add events there for local search boosts.
Build Backlinks
Share on blogs or partner sites. This improves ranking.
Agent-to-Agent Networking and Co-op Hubs - Team Up for Bigger Reach
Networking with other agents via hubs amplifies your efforts. Co-ops lead to shared promotions.
Join or Create Networks
Use MLS groups or online hubs. Blastrow's co-op hub shows recent flyers for opportunities.
Send Agent-to-Agent Flyers
Use email or hubs to invite brokers. Highlight co-op perks.
Host Joint Events
Team up for multi-home opens.
Ready to Transform Your Email Strategy?
Mastering these 5 practices can transform your real estate email efforts. From keeping things short to testing what resonates, each tip builds toward higher opens and more business. Remember, email marketing in real estate offers a massive ROI - up to 3600%.
By using tools like Blastrow for creating and sending digital flyers via targeted emails, you can apply these ideas effortlessly. Start small, track your results, and watch your inbox interactions grow.
Frequently Asked Questions
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