Using Virtual Tours & Marketing Videos to Sell Properties in New York in 2026

In the world of real estate, staying ahead means embracing technology that saves time and boosts sales. As we head into 2026, virtual tours and marketing videos are no longer optional - they're essential tools for real estate agents looking to attract more buyers, reduce showings and close deals faster.

With New York's dynamic market - whether it's the competitive high-rises or sprawling suburbs-agents who integrate these digital assets are seeing significant advantages. This guide shows how you can run with virtual tours and videos to lift your listings, complete with practical tips.

Why Virtual Tours and Marketing Videos Matter for Agents in 2026

Virtual tours provide immersive, 360-degree experiences that let potential buyers explore properties from anywhere, increasing engagement and qualifying leads early. According to recent data, listings with 3D virtual tours receive 87% more views than those without and they can boost sales by up to 9%.

In NYC’s fast-moving co-op and condo market, buyers often decide within hours. Virtual tours let prospective buyers and international investors preview apartments, judge layouts, and assess natural light before scheduling showings.

• Reduce wasted showings of small or oddly-configured units.
• Save time on in-person showings in high-demand central neighborhoods.
• Reach international and cross-country buyers evaluating units sight-unseen.

Best Tools and Platforms for Creating Virtual Tours in New York

Getting started is easier than ever with user-friendly tools. Here are top recommendations:

• Matterport: Ideal for high-quality 3D scans. It integrates with MLS listings and sees widespread use, with 22% of agencies incorporating virtual tours.
• Zillow 3D Home: Free and mobile-friendly, great for quick tours in fast-moving markets like New York's.
• Ricoh Theta or Insta360: Affordable cameras for DIY 360-degree videos, enhanced with AI editing apps for professional polish.

Pair these with video editing software like CapCut or Adobe Premiere Rush to create short, engaging clips. In New York, these tools can reduce time-to-sale by making remote viewings seamless.

Strategies for Integrating Marketing Videos into Your New York Listings

To maximize impact:

• Prioritize natural light and storage solutions - critically important in smaller units.
• Offer quick neighborhood snapshots: transit access, nearby supermarkets, and dining.
• Add captions with HOA/co-op rules and square footage highlights to reduce surprises.

In New York, target remote workers or investors by highlighting smart home integrations in videos - a trending feature that's gaining traction. This approach not only saves you time on physical showings but also appeals to global audiences, expanding your reach.

Promoting Your Virtual Tours: The Role of Flyers

Once your tour or video is ready, distribution is key. Create eye-catching flyers linking to the virtual experience. This bridges digital and traditional marketing, allowing you to share via email or social media.

View full flyer on Blastrow

Tools like Blastrow make this easy. Generate a flyer in a few clicks, send it to nearby agents, and share on social platforms through a dedicated web page. In New York's networked real estate scene, this can accelerate collaborations and lead generation.

Ready to Elevate Your New York Listings?

Virtual tours and marketing vids are flipping the game in New York. Agents who hop on this now get the edge. Start using these moves today to rack up views, snag legit leads, and close deals faster. Blastrow makes it easy to whip up and share flyers for your digital stuff - get in front of local agents and blow up your reach.

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